Portfolio-level reported revenue
Growth intelligence for established DTC brands
You’re spending more.
Growth stopped.
We find out why.
MORELEADS identifies the constraint preventing profitable scale across acquisition, conversion, economics, retention and operations.
Built for DTC brands doing $100K–$500K/month
and investing $20K+ monthly in paid acquisition.
Acquisition
Creative
Conversion
Economics
Retention
Tracking
Constraint detected
Signal Quality
Priority 01
CAC ↑
CVR ↓
01 / Proof
Real platform screenshots
Big numbers first.
Then the story.
DTC owners are skeptical for good reason. So the page now leads with actual reporting screenshots, obscured account details and the numbers that matter most.
Across Meta and Google campaigns
Advertising revenue in a single period
Biotech / wellness brand, Dec 2025
30-Day Snapshot
$900,557.69 in advertising revenue
Business report view showing roughly $329.9K in spend, 2.00 MER, and $416.7K in Meta revenue.
Portfolio Totals
$14.39M on $4.56M spend
Large-account reporting screenshot showing an average 3.16 ROAS across reported spend.
Day Hired
$5,613.03 / day
Starting point: $1,574.55 daily spend and 4.41 MER.
Single-Day Scale
$45,438.58 in one day
Day-level result showing $147.78 CAC and 3.09 MER.
Full-Month Scale
$686,231.64 in December
Month-level result with $245.2K Meta spend, $157.14 blended CAC and 2.11 MER.
Account names and client identity obscured. Screenshots are shown to increase authenticity while maintaining confidentiality.
The common mistake
More ads aren’t always the answer.
When growth slows, most brands add campaigns, audiences and creative. We start by asking a different question: what is actually limiting the business?
02 / Case Study
Biotech + Wellness / DTC
Fixing the business
before the ad account.
A scaling DTC wellness brand had demand, hundreds of active creatives and meaningful paid spend. The real bottleneck wasn’t “not enough ads.”
Ad-driven revenue / day
~$5K→~$45K
Monthly ad-driven revenue
~$700K
Daily paid spend capacity
~10×
Client identity withheld. Figures rounded for confidentiality.
Noise
Hundreds of creatives, fragmented campaigns and overlapping learning signals.
Signal
The platform was optimizing toward the easiest purchase—not necessarily the customer the business needed.
Offer
Pricing became the next ceiling. Controlled tests revealed where demand materially improved.
Scale
Spend was increased in disciplined increments once the underlying constraints were removed.
MORELEADS PRINCIPLE
“Advertising platforms optimize for the signals they receive. We optimize for the business outcome.”
03 / Diagnostic Method
One bottleneck can
cap the whole system.
We inspect the full growth engine before prescribing another campaign, creative pack or channel.
01Acquisition
Meta, Google, campaign architecture, CAC and scale efficiency.
02Creative
Hook strength, creative fatigue, testing velocity and message-market fit.
03Conversion
Landing page friction, CVR, add-to-cart behavior and checkout leakage.
Constraint detected
04Economics
AOV, margin, CAC tolerance, pricing, payback and contribution margin.
05Retention
LTV, repeat purchase behavior and revenue quality.
06Operations
Inventory, fulfillment, creative capacity and bottlenecks outside media.
Observe→Validate→Remove Constraint→Re-measure
04 / Free Growth Constraint Scorecard
2-minute assessment
Let’s find your
growth constraint.
Answer 7 questions. We’ll surface the area most likely limiting profitable scale and show you what to investigate next.
No generic “book a call” gate.
You’ll see a preliminary constraint profile first.
Question 1 of 7
14%
Select an answer to continue
Analyzing growth system
Preliminary Constraint Profile
Acquisition Efficiency
01
Primary constraint hypothesis
Unlocked02
Highest-impact fix
Diagnostic03
30-day priority roadmap
Diagnostic05 / Paid Diagnostic
MORELEADS Growth Constraint Diagnostic™
Don’t buy another month
of the wrong fix.
A focused 30-minute working session to identify what is actually limiting profitable growth—and what deserves attention first.
30-minute working session
$97
01
Find the constraint
Identify the area most likely limiting growth.
02
Prioritize the fix
Know what deserves attention first—and what can wait.
03
Leave with a roadmap
Get a practical 30-day priority sequence.
06 / Your Consultant
Fractional CMO / Revenue Growth
Founder, MORELEADS
Solomon Afolabi
Fractional CMO & Revenue Growth Consultant
Senior-level growth diagnosis across paid acquisition, offer, conversion, economics and retention. The objective isn’t more marketing activity. It’s finding the constraint with the largest financial impact.
$14M+Revenue influenced*
$4M+Paid media managed*
9+ yrsPaid acquisition
Meta + GoogleGrowth systems
Before you spend more
Find the one thing